Typically in Gujarat region of India, the devotees of Shrinathji follow "Pushti mArga". I would like to know:
- Who founded it & when?
- How is it different than conventional Vaishnavism?
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"Who founded it & when?"
"How is it different than conventional Vaishnavism?"
You can read more about this at hindupedia.com and Dvaita vs Advaita vs Vishistadvaita vs Shuddhadvaita vs any other.