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Why is Lord Vishnu's avatar 'Narasimha' more popular in South Indian region? I've seen in many movies and even when I went to south cities, they name their shops and business on the name Narasimha? Why Narasimha is more popular there?

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    Because many legends of Lord Narasimha happened in South India and there are temples where those events happened. – The Destroyer Aug 18 '17 at 5:30
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We can get an astrological connection from the Brihat ParAshara Hora ShAstra, which is one of the most authoritative Jyotisha texts.

This text links each of the Navagrahas with an incarnation of Lord Vishnu as follows:

3-4. The unborn Lord has many incarnations. He has incarnated, as the 9 (Nava) Planets to bestow on the living beings the results due to their 10ths. He is Janardana. He assumed the auspicious form of Planets to destroy the demons (evil forces) and sustain the divine beings.

5-7. From Sun came the incarnation of Rama, from Moon that of Krishna, from Mars that of Narasimha, from Mercury that of Buddha, from Jupiter that of Vamana, from Venus that of Parashurama, from Saturn that of Kurma (Tortoise), from Rahu that of Varaha (Pig) and from Ketu that of Pisces (Fish) occurred. Incarnations other than these also are through the Planets.

Now, it is well-known that the direction that is owned by Mars is the South. So, here we get an astrological clue as to why Narasimha might be more popular in the South as opposed to say in the North (a direction which is ruled by Mercury or Budha and who and Mars are Ati Shatru or great enemies).

A similar argument can also be produced for explaining why Lord KArthikeya is more worshiped in South India. KArthikeya is known to be the over ruling Deity of Mars.

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    If this is applied, Rama should only be popular in East India. But Rama and Krishna are popular all over India. Then how does this theory work in case of those incarnations? – Sarvabhouma Aug 19 '17 at 7:55
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    Its not only but rather more. My answer does not say anywhere that Narsimha is only popular...as regards Krishna (Moon) then Moon does not have an enemy so he is popular all over. and as regards Rama (Sun) then this theory would imply that he is more popular in the East than he is in the West (ruled by Sani the Ati Shatru of Sun).@SS – Rickross Aug 19 '17 at 8:33

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