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What's the philosophy of "yogakshemam vahamyaham" & how is it relevant to LIC (Life Insurance Corporation of India)?

अनन्याश्चिन्तयन्तो मां ये जना: पर्युपासते | तेषां नित्याभियुक्तानां योगक्षेमं वहाम्यहम्
BG 9.22 - Those persons who, becoming non-different from Me and meditative, worship Me everywhere, for them, who are ever attached (to Me), I arrange for securing what they lack and preserving what they have.

closed as off-topic by Dr. Vineet Aggarwal, Pratik Bhat, Keshav Srinivasan Nov 12 '17 at 9:07

This question appears to be off-topic. The users who voted to close gave this specific reason:

  • "This question does not appear to be about Hindu religion, within the scope defined in the help center." – Dr. Vineet Aggarwal, Pratik Bhat, Keshav Srinivasan
If this question can be reworded to fit the rules in the help center, please edit the question.

  • A commercial enterprise trying to gain customers by using religious reference is tamasic and not worth comment. – Swami Vishwananda Nov 5 '17 at 19:19
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    "sattva.rajas,tamas" are only poetry and mean nothing l\in real life. – S K Feb 7 '18 at 11:28
  • 'how is it relevant to LIC' - this is still off-topic. – sv. Feb 7 '18 at 19:51
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Q. What's the source and meaning of this verse?

Srimad Bhagavad Gita is the source of this verse:

अनन्याश्चिन्तयन्तो मां ये जनाः पर्युपासते।
तेषां नित्याभियुक्तानां योगक्षेमं वहाम्यहम्।।9.22।।

And here are some useful translations:

  • English Translation By Swami Adidevananda

    9.22 There are those who, excluding all else, think of Me and worship Me, aspiring after eternal union with Me. Their prosperity and welfare (Yoga and Ksema) are looked after by Me.

  • English Translation By Swami Gambirananda

    9.22 Those persons who, becoming non-different from Me and meditative, worship Me everywhere, for them, who are ever attached (to Me), I arrange for securing what they lack and preserving what they have.

  • English Translation By Swami Sivananda

    9.22 For those men who worship Me alone, thinking of no other, for those ever-united, I secure what is not already possessed and preserve what they already possess.

For deep interpretation you may go with commentaries of Shankara, Ramanuja etc.

Now, taking about "how is it relevant with LIC" sounds partially off-topic or opinion-based. Though it is obvious that it should be analogous like:

BG: For those men who worship Me alone, thinking of no other, for those ever-united
LIC: Those who regularly pay instalments/premium!

Yogakshemam Vahamyaham:

BG: I secure what is not already possessed and preserve what they already possess.
LIC: We Secure the value of paid instalments/premium and equivalent value of your life after the life!

  • If you think that your answer is Not off-topic, then kindly cast your vote for reopen. – iammilind Feb 8 '18 at 2:52

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