Koenraad Elst in Who is a Hindu? claims the following:
6.7. Are travelling gurus Hindus?
The International Society for Krishna Consciousness (ISKCON) generally denies that it is Hindu, in spite of practising purely Hindu rituals and a purely Hindu lifestyle in the service of a purely Hindu god. That this policy is guided by petty calculations of self-interest is clear from the cases where ISKCON exceptionally does claim to be Hindu, viz. when collecting money from Hindus.
A former ISKCON member explains: that ISKCON is non-Hindu “is clearly evident in the writings and lectures of Srila Prabhupada, ISKCON’s founder, as well as in the day-to-day preaching statements of its members and current-day leaders. What is especially troubling is that ISKCON periodically does claim to be a Hindu organization. Unfortunately, these claims on the part of ISKCON occur when, and only when, it serves the legal and financial interests of the sect. Thousands of unsuspecting Indian Hindus have been persuaded to contribute funds to the group with the reassurance that they were supporting ‘Hinduism’, ‘Hindu’ temples and the printing of ‘Hindu’ books.”
My question is, how does ISKCON currently identify itself? Does it still consider itself, Hindu, at times and at other times, non-Hindu?