Generally, Gods incarnate for some specific reasons like, destruction of some evil forces, to enlighten people with knowledge, establish dharma, etc. We have seen the same in case of most of Lord Vishnu's incarnations like Lord Rama, Lord Krishna, Lord Varaha, Lord Narasimha, Lord Parasurama, Lord Vamana, etc.

But I can't really understand about what is the purpose of Venkateshwar incarnation. I have read the story of Venkateshwar incarnation and I know about how the curse, etc things happen and how he spent His time on earth but generally the incarnations, curses, etc happen for a bigger purpose in future. So, can somebody please enlighten me on this.

  • can't cite you references but his true purpose is to serve his devotees in kaliyuga and came to earth on pretext of marrying Padmavathi aka Vedavati.
    – The Destroyer
    Commented Dec 3, 2015 at 9:05
  • I think only marriage would be a very small cause for an incarnation. These kind of things generally go along with the main purpose but they are not the root cause.
    – Aby
    Commented Dec 6, 2015 at 11:24
  • But according to scriptures, Krishna told Yashoda that she would see His marriage in her next birth (Vakula Devi). Yeah, these things might not be the main purpose but priests of Tirumala reiterate that He came to earth just to serve his devotees. It is believed that He will wake up from Seshachalam Hill and go to Vaikunta on Garuda which too comes from Seshachalam Hills. (1/2)
    – The Destroyer
    Commented Dec 6, 2015 at 12:23
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    The avatara is called "archavatara" meaning in the form of a deity.Main purpose of this incarnation is being available to devotees within reach. He chose Tirumala hills to reside because he felt bored residing in Vaikunta. Venkateshwara incarnation is not a "Vibhava" avatara like Krishna and Rama. Venkateshwara is Lord VIshnu himself. Therefore he is not listed in incarnations of the lord. Commented Mar 11, 2017 at 2:54
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    Lord Vishnu, in the form of Venkateshwara, and his consort are believed to have enshrined themselves at Tirumala Tirupati for the benefit of mankind. This phenomenon is called swayambhu loosely translated to mean "self-existent and established on earth of one's own accord, without any external cause". This link have more info: in.answers.yahoo.com/question/index?qid=20120306082902AAfm8Jj
    – CR241
    Commented Aug 2, 2017 at 5:13

1 Answer 1


Sri Venkateshwara was not an incarnation of Mahavishnu, he was Mahavishnu incarnate. As his Mangalacharan states श्री वैकुण्ठ विरक्ताय स्वामि पुष्करिणी तटे | रमया रममाणाय वेन्कटेशाय मङ्गलम् ||
Getting displeased or bored f Shri Vaikunta, the lord came to the shores of Swami Pushkarani (the temple tank) where he frolics with His Consort.

Sri Venkatesh Mahatmyam narrates why Mahavishnu came down to Earth. At the beginning of Kali Yuga the great sages had gathered at Naimisharanya to perform a great Yagya for the benefit of humans. There was a debate as to who should be the Yagya Purusha he main deity, and it fell on the learned but arrogant sage Brighu. By his austerities Brighu had eyes in the sole of his feet.

Brihju first went to Satya Loka. Brahma was not there and the arrogant sage sat on Brahma's throne. When Brahma came he was furious and cursed Brighu. In turn Brighu cursed Brahma that in Kali Yuga there will not be any temples for your worship. In fact the only templf e where Brahma is worshiped is at Pushkar in Rajasthan.

Brighu the went to Kailasa. Shiva and Parvati were love making - and Nandi stopped Brighu. An angry Brighu stormed into the inner chambers and cursed Shiva that since you are always only interested in lovemaking, no temple of yours will have your image. You will be worshipped in the form of a Linga.

He then went to Vaikunta where Vishnu was sleeping. Brighu kicked Vishnu on His chest. Vishnu woke up - O maharishi Brighu, my chest is like hardened rock, but your feet must be hurting. Massaging Brighu's feet Vishnu pulled out the eyes in the soles of his feet. Immediately he lost his arrogance, angered beyond sought Vishnu's forgiveness and declared him to be the Yagya Purusha.

But Lakshmi was angry and she quarreled with Vishnu - you no longer love me - here a good for nothing Brahmin kicks you on your chest where I reside and instead of punishing him you massage his feet and seek his forgiveness. You don't deserve me and so saying Lakshmi left Vaikunta. she came to the Venkatadri Hills and started living as a cowherdess. Without Lakshmi Vaikunta lost its lusture and charm and so following her and searching for her Srinivasa came to Venkatadri Hills. [Some of these aspects are sourced the TTD publication on the Story of Seven Hills]

  • This complete story whether true or not is of low quality, childish & whimsical which portrays both Gods & RIshi human like endowed with low intellect & immaturity. Seriously, do you think Lord VIshnu can get bored? He is personification of Aishwarya/Ananda. Do you think Lord Shiva & Parvati are busy in love making day in day out? Or Bhrigu Rishi signed a bond to get angry without any reason? Commented Aug 10, 2017 at 7:21
  • Further Lord Vishnu & Goddess are behaving like an average Kaliyuga husband wife full of drama? It can't be accepted. Well, you can say it is Leela after all. :P Commented Aug 10, 2017 at 7:23
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    please refer to the Venkatesha Mahatmyam. Also please refer to the TTD publication on the Story of Tirumala. Whether Gods can behave childishly and immaturely is not within our knowledge, because faith does not permit us to accept, but yes it can and is His Leela. The story further goes that in the absence of Lakshmi Shreenath was Shreeheen - i.e. the defender of Shree was without her. Hence for His marraige with Padmavathy, He had to borrow 11,400,000 gold varahas from Kubera. This loan was to be repaid at the end of Kaliyuga. Interest is paid annually - the temple collections. Commented Aug 10, 2017 at 8:01
  • @Rohit. The story is from Venkatachala Mahatmyam. Lord wanted to visit Bhuloka. So, he ordered the Garuda to take the River Viraja to the Sheshachalam hills. This is not childish or immature. This is not an unsourced citation. "Lord Vishnu & Goddess are behaving like an average Kaliyuga husband wife full of drama?" I can loads of them in Devi Bhagavata. Vishnu having Ganga and Saraswati as wives XD So, is it also leela? The story is true. Don't say without knowing the complete story. There are many such acts of God which are beyond our understanding. Commented Aug 10, 2017 at 8:12
  • Lord did not want to visit Bhulpka - this is not as per the Mahatmyam. Bhoodevi approached Varahaswamy at his palace in Mount Meru. The Lord asked her what more she needed from Him. He had raised her from the bottom of the ocean and placed her safely on the hood of Adi Sesha. So she was now secure. However on her request He narrated that He was ever present on the southern bank of Swamipushkarini in the Divine Vimana Ananada. He appears to all His devotees as the temple idol, but the Vimana cannot be seen by normal humans. That is the reason He is Pratyaksha Kaliyuga Devata. Commented Aug 10, 2017 at 8:56

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