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Typically in Gujarat region of India, the devotees of Shrinathji follow "Pushti mArga". I would like to know:

  • Who founded it & when?
  • How is it different than conventional Vaishnavism?
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"Who founded it & when?"

Pushti mArga is the sub-sect of Rudra Sampradaya. It was founded by Vallabhacharya around 1500 AD.

"How is it different than conventional Vaishnavism?"

I suppose by conventtional Vaishnavism you mean Sri Vaishnavism. Main basic difference between Sri Vaishnavism and Pushti Marga is as follows:

  • Lord Vishnu is supreme god in Sri Vaishnava sect while Shri Krishna is supreme god in Pushti mArga.
  • Vishishtadvaita is the philosophy of Sri Vaishnava sect while Shuddhadvaita is the philosophy of Pushti mArga.

You can read more about this at hindupedia.com and Dvaita vs Advaita vs Vishistadvaita vs Shuddhadvaita vs any other.

  • 2
    Thanks, even I am also from "Pushti mArga" and I never knew that it believes in "Shuddhadvaita". How is it dereived from "Rudra sampradAya"? Isn't the "Rudra" more related to "Shaivism"? – iammilind Oct 13 '16 at 6:20
  • @TriyugiNarayanMani Rudra Sampradaya is interesting, why didn't they name it Vishnu Sampradaya because according to their beliefs, Vishnu imparted the knowledge to Rudra and then Rudra to others so Vishnu came first. – Chinmay Sarupria Oct 13 '16 at 8:10
  • @ChinmaySarupria I do not know the complete history but what I think is since Lord Shiva is believed to be the Guru who passed knowledge to others. So, the devotees/sages/siddha got knowledge from Shiva, not from Narayana. So, maybe they had named is as Rudra Sampradaya (knowledge by Rudra). Also, there is Brahma Sampradaya but again Vishnu is their god. So, IMO there should be some hidden meaning may be the nature of sect or something else. – Triyugi Narayan Mani Oct 13 '16 at 8:50
  • @iammilind Please check the link harekrsna.com/philosophy/gss/sadhu/sampradayas/sampradayas.htm – Triyugi Narayan Mani Oct 13 '16 at 8:55
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    Yes - Vallabhacharya. Good answer - including wikipedia links and also linking the related question that includes Shuddhadvaita also. – Paṇḍyā Oct 14 '16 at 4:02

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