Typically in Gujarat region of India, the devotees of Shrinathji follow "Pushti mArga". I would like to know:
- Who founded it & when?
- How is it different than conventional Vaishnavism?
Typically in Gujarat region of India, the devotees of Shrinathji follow "Pushti mArga". I would like to know:
"Who founded it & when?"
Pushti mArga is the sub-sect of Rudra Sampradaya. It was founded by Vallabhacharya around 1500 AD.
"How is it different than conventional Vaishnavism?"
I suppose by conventtional Vaishnavism you mean Sri Vaishnavism. Main basic difference between Sri Vaishnavism and Pushti Marga is as follows:
You can read more about this at hindupedia.com and Dvaita vs Advaita vs Vishistadvaita vs Shuddhadvaita vs any other.